Content marketing is one of those buzz words that keeps floating around the universe of social media. You can hear it from the avenue of tweets and blogs as well as your boss. But the real question should be; What is content marketing. It’s something that apparently everyone is supposed to know at this point in time. It can be equated to asking what is Facebook, Twitter and Instagram. Everyone believes they know what it is, but may I suggest to you that content marketing like social media is something that most people barley skim the surface of. They go something along the lines of: Content – Got It! Marketing – Got it.
What is the ‘technical’ definition of content marketing then? The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. But there’s more to content marketing than simply the definitions that are presented before you. For example, if you have someone post something on Twitter or Facebook, that’s not necessarily content that’s put into the classification of content marketing.